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DGM611: Mobile marketing / Faculty of Business and Management

Mobile marketing is a key discipline in Internet marketing. This course will emphasize both theory and real-life applications and provides a comprehensive examination of mobile marketing, from text messages to full mobile applications. The course is designed to help marketeers understand the underly...

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Main Author: UiTM, Faculty of Business and Management
Format: Teaching Resource
Language:English
Published: 2023
Subjects:
Curriculum
Universiti Teknologi MARA
Online Access:https://ir.uitm.edu.my/id/eprint/98804/1/98804.pdf
https://ir.uitm.edu.my/id/eprint/98804/
https://aims.uitm.edu.my
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id my.uitm.ir.98804
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spelling my.uitm.ir.988042025-02-03T01:32:35Z https://ir.uitm.edu.my/id/eprint/98804/ DGM611: Mobile marketing / Faculty of Business and Management UiTM, Faculty of Business and Management Curriculum Universiti Teknologi MARA Mobile marketing is a key discipline in Internet marketing. This course will emphasize both theory and real-life applications and provides a comprehensive examination of mobile marketing, from text messages to full mobile applications. The course is designed to help marketeers understand the underlying mobile technology, become aware of the evolving options available, evaluate which are relevant to their marketing objectives and create persuasive campaigns that take advantage of the power of mobile applications. 2023 Teaching Resource NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/98804/1/98804.pdf DGM611: Mobile marketing / Faculty of Business and Management. (2023) [Teaching Resource] (Unpublished) https://aims.uitm.edu.my
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Curriculum
Universiti Teknologi MARA
spellingShingle Curriculum
Universiti Teknologi MARA
UiTM, Faculty of Business and Management
DGM611: Mobile marketing / Faculty of Business and Management
description Mobile marketing is a key discipline in Internet marketing. This course will emphasize both theory and real-life applications and provides a comprehensive examination of mobile marketing, from text messages to full mobile applications. The course is designed to help marketeers understand the underlying mobile technology, become aware of the evolving options available, evaluate which are relevant to their marketing objectives and create persuasive campaigns that take advantage of the power of mobile applications.
format Teaching Resource
author UiTM, Faculty of Business and Management
author_facet UiTM, Faculty of Business and Management
author_sort UiTM, Faculty of Business and Management
title DGM611: Mobile marketing / Faculty of Business and Management
title_short DGM611: Mobile marketing / Faculty of Business and Management
title_full DGM611: Mobile marketing / Faculty of Business and Management
title_fullStr DGM611: Mobile marketing / Faculty of Business and Management
title_full_unstemmed DGM611: Mobile marketing / Faculty of Business and Management
title_sort dgm611: mobile marketing / faculty of business and management
publishDate 2023
url https://ir.uitm.edu.my/id/eprint/98804/1/98804.pdf
https://ir.uitm.edu.my/id/eprint/98804/
https://aims.uitm.edu.my
_version_ 1823097796214915072
score 13.244413

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