DGM661: Strategic digital marketing / Faculty of Business and Management
Strategic digital marketing is the capstone course that integrates all marketing courses that had been offered before. It provides a clear structure that covers all the stages needed to create and implement business or marketing plan. It includes the use of SOSTAC model where the students will devel...
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| Format: | Teaching Resource |
| Language: | English |
| Published: |
2023
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| Online Access: | https://ir.uitm.edu.my/id/eprint/98812/1/98812.pdf https://ir.uitm.edu.my/id/eprint/98812/ https://aims.uitm.edu.my |
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