DGM611: Mobile marketing / Faculty of Business and Management
Mobile marketing is a key discipline in Internet marketing. This course will emphasize both theory and real-life applications and provides a comprehensive examination of mobile marketing, from text messages to full mobile applications. The course is designed to help marketeers understand the underly...
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| Format: | Teaching Resource |
| Language: | English |
| Published: |
2023
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/98804/1/98804.pdf https://ir.uitm.edu.my/id/eprint/98804/ https://aims.uitm.edu.my |
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| Summary: | Mobile marketing is a key discipline in Internet marketing. This course will emphasize both theory and real-life applications and provides a comprehensive examination of mobile marketing, from text messages to full mobile applications. The course is designed to help marketeers understand the underlying mobile technology, become aware of the evolving options available, evaluate which are relevant to their marketing objectives and create persuasive campaigns that take advantage of the power of mobile applications. |
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