DGM551: Consumer technology behavior / Faculty of Business and Management
The course will enhance knowledge on identifying and understanding consumer behavior in decision making, ethics and attitudes through technology purchase, promotion and product. The aim of this course is to review the knowledge in the issue related to consumer behavior as well as to give students op...
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| Format: | Teaching Resource |
| Language: | English |
| Published: |
2023
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| Online Access: | https://ir.uitm.edu.my/id/eprint/98722/1/98722.pdf https://ir.uitm.edu.my/id/eprint/98722/ https://aims.uitm.edu.my |
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