Understanding stakeholders’ perceptions towards sustainable tourism at Kinabalu Park, Sabah / Leezora Bathsheba Benjamin and Sitti Lelah Rabiah Abdul Kadir

• Main Authors: Benjamin, Leezora Bathsheba, Abdul Kadir, Sitti Lelah Rabiah
• Format: Thesis
• Language: English
• Published: 2021
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/98787/1/98787.pdf; https://ir.uitm.edu.my/id/eprint/98787/

Nature-based ecotourism is gradually becoming more preferable to a lot of people, partly because of increased awareness towards the importance of sustainable tourism. Previous researches have shown that there is a gap that has yet to be filled in the topic of sustainable tourism, which is how it is...