Understanding stakeholders’ perceptions towards sustainable tourism at Kinabalu Park, Sabah / Leezora Bathsheba Benjamin and Sitti Lelah Rabiah Abdul Kadir

• Main Authors: Benjamin, Leezora Bathsheba, Abdul Kadir, Sitti Lelah Rabiah
• Format: Thesis
• Language: English
• Published: 2021
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/98787/1/98787.pdf; https://ir.uitm.edu.my/id/eprint/98787/

Nature-based ecotourism is gradually becoming more preferable to a lot of people, partly because of increased awareness towards the importance of sustainable tourism. Previous researches have shown that there is a gap that has yet to be filled in the topic of sustainable tourism, which is how it is perceived by the stakeholders (government sectors). Primary data is collected by interviewing various stakeholders that are experienced in handling the tourism activities at Kinabalu Park. Thematic analysis was used to analyze the data after data saturation was reached. The findings revealed the understanding of governmental agencies about sustainable tourism and their knowledge regarding Kinabalu Park’s implementations of sustainable practices. Thus, these findings will assist and act as references in future studies of a similar nature.