Assessing customer preferences in choosing shopping mall: a case study of Seri Iskandar, Perak / Masturah Mohd Noh and Junainah Mohammad
As the retail landscape evolves, shopping malls have become an integral part of consumers' choices, emphasizing the need for immersive experiences and a diverse business environment. However, industry stakeholders often overlook the significance of addressing customer preferences and creating a...
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Main Authors: | Mohd Noh, Masturah, Mohammad, Junainah |
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Format: | Conference or Workshop Item |
Language: | English |
Published: |
2023
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Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/95077/1/95077.pdf https://ir.uitm.edu.my/id/eprint/95077/ |
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