Assessing customer preferences in choosing shopping mall: a case study of Seri Iskandar, Perak / Masturah Mohd Noh and Junainah Mohammad

As the retail landscape evolves, shopping malls have become an integral part of consumers' choices, emphasizing the need for immersive experiences and a diverse business environment. However, industry stakeholders often overlook the significance of addressing customer preferences and creating a...

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Bibliographic Details
Main Authors: Mohd Noh, Masturah, Mohammad, Junainah
Format: Conference or Workshop Item
Language:English
Published: 2023
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/95077/1/95077.pdf
https://ir.uitm.edu.my/id/eprint/95077/
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