Assessing customer preferences in choosing shopping mall: a case study of Seri Iskandar, Perak / Masturah Mohd Noh and Junainah Mohammad

• Main Authors: Mohd Noh, Masturah, Mohammad, Junainah
• Format: Conference or Workshop Item
• Language: English
• Published: 2023
• Subjects: Human factors and architecture
• Online Access: https://ir.uitm.edu.my/id/eprint/95077/1/95077.pdf; https://ir.uitm.edu.my/id/eprint/95077/

As the retail landscape evolves, shopping malls have become an integral part of consumers' choices, emphasizing the need for immersive experiences and a diverse business environment. However, industry stakeholders often overlook the significance of addressing customer preferences and creating a...