Assessing customer preferences in choosing shopping mall: a case study of Seri Iskandar, Perak / Masturah Mohd Noh and Junainah Mohammad
As the retail landscape evolves, shopping malls have become an integral part of consumers' choices, emphasizing the need for immersive experiences and a diverse business environment. However, industry stakeholders often overlook the significance of addressing customer preferences and creating a...
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my.uitm.ir.950772024-05-27T03:17:05Z https://ir.uitm.edu.my/id/eprint/95077/ Assessing customer preferences in choosing shopping mall: a case study of Seri Iskandar, Perak / Masturah Mohd Noh and Junainah Mohammad Mohd Noh, Masturah Mohammad, Junainah Human factors and architecture As the retail landscape evolves, shopping malls have become an integral part of consumers' choices, emphasizing the need for immersive experiences and a diverse business environment. However, industry stakeholders often overlook the significance of addressing customer preferences and creating a comfortable shopping environment. Neglecting these preferences can lead to substantial losses for retailers. Therefore, it is crucial for retailers to understand and cater to customer preferences to thrive in a competitive market. This research study aims to identify and rank the factors that contribute to customer preferences when selecting a shopping mall. A quantitative approach was adopted, consisting of two sections. The findings revealed that convenience, parking space, location, environment, and product factors significantly influence customer preferences. Understanding and leveraging these factors can enable retailers to better align their offerings with customer preferences and enhance their competitiveness in the market. Based on the study identified that the location factor emerged as the primary factor of customer preferences, with customers preferring shopping malls located near their residences or workplaces and located near to public transport. 2023 Conference or Workshop Item PeerReviewed text en https://ir.uitm.edu.my/id/eprint/95077/1/95077.pdf Assessing customer preferences in choosing shopping mall: a case study of Seri Iskandar, Perak / Masturah Mohd Noh and Junainah Mohammad. (2023) In: UNSPECIFIED. |
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Human factors and architecture Mohd Noh, Masturah Mohammad, Junainah Assessing customer preferences in choosing shopping mall: a case study of Seri Iskandar, Perak / Masturah Mohd Noh and Junainah Mohammad |
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As the retail landscape evolves, shopping malls have become an integral part of consumers' choices, emphasizing the need for immersive experiences and a diverse business environment. However, industry stakeholders often overlook the significance of addressing customer preferences and creating a comfortable shopping environment. Neglecting these preferences can lead to substantial losses for retailers. Therefore, it is crucial for retailers to understand and cater to customer preferences to thrive in a competitive market. This research study aims to identify and rank the factors that contribute to customer preferences when selecting a shopping mall. A quantitative approach was adopted, consisting of two sections. The findings revealed that convenience, parking space, location, environment, and product factors significantly influence customer preferences. Understanding and leveraging these factors can enable retailers to better align their offerings with customer preferences and enhance their competitiveness in the market. Based on the study identified that the location factor emerged as the primary factor of customer preferences, with customers preferring shopping malls located near their residences or workplaces and located near to public transport. |
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Conference or Workshop Item |
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Mohd Noh, Masturah Mohammad, Junainah |
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Mohd Noh, Masturah Mohammad, Junainah |
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Mohd Noh, Masturah |
title |
Assessing customer preferences in choosing shopping mall: a case study of Seri Iskandar, Perak / Masturah Mohd Noh and Junainah Mohammad |
title_short |
Assessing customer preferences in choosing shopping mall: a case study of Seri Iskandar, Perak / Masturah Mohd Noh and Junainah Mohammad |
title_full |
Assessing customer preferences in choosing shopping mall: a case study of Seri Iskandar, Perak / Masturah Mohd Noh and Junainah Mohammad |
title_fullStr |
Assessing customer preferences in choosing shopping mall: a case study of Seri Iskandar, Perak / Masturah Mohd Noh and Junainah Mohammad |
title_full_unstemmed |
Assessing customer preferences in choosing shopping mall: a case study of Seri Iskandar, Perak / Masturah Mohd Noh and Junainah Mohammad |
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assessing customer preferences in choosing shopping mall: a case study of seri iskandar, perak / masturah mohd noh and junainah mohammad |
publishDate |
2023 |
url |
https://ir.uitm.edu.my/id/eprint/95077/1/95077.pdf https://ir.uitm.edu.my/id/eprint/95077/ |
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