A study on muslim customer preferences towards Islamic bank in Johor Bharu / Amanina Nabihah Hazil Norbit

• Main Author: Hazil Norbit, Amanina Nabihah
• Format: Student Project
• Language: English
• Published: 2017
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Banking; Finance, Islamic
• Online Access: https://ir.uitm.edu.my/id/eprint/91309/1/91309.pdf; https://ir.uitm.edu.my/id/eprint/91309/

The aim of this study is to investigate the Muslim customer preference towards Islamic Banks in Johor Bharu. In Malaysia retail banking compete each other with 27 Commercial banks, 16 Islamic banks, 3 International Islamic banks, 11 Investment banks and 2 other Financial Institution. This is importa...