A study on muslim customer preferences towards Islamic bank in Johor Bharu / Amanina Nabihah Hazil Norbit

• Main Author: Hazil Norbit, Amanina Nabihah
• Format: Student Project
• Language: English
• Published: 2017
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Banking; Finance, Islamic
• Online Access: https://ir.uitm.edu.my/id/eprint/91309/1/91309.pdf; https://ir.uitm.edu.my/id/eprint/91309/

The aim of this study is to investigate the Muslim customer preference towards Islamic Banks in Johor Bharu. In Malaysia retail banking compete each other with 27 Commercial banks, 16 Islamic banks, 3 International Islamic banks, 11 Investment banks and 2 other Financial Institution. This is important for the banks to know what criteria that will influence customer in selection of the banks for their daily transaction, financing or investment. A number of independent variables which are religious belief, family or friends influence and economic factors have been identified as the primary factors that may affect the selection of banks by Muslim customer in Johor Bharu. Researcher using method quantitative in conducting this research and 100 questionnaire will be distributed by using google forms to the Muslim banks' customer in Johor Bharu. The data will be analyze by using Statistical Package for Social Science (SPSS) and four analysis will be run which are descriptive analysis, reliablity analysis, correlation analysis and regression analysis. From the hypothesis that had been tested all the independent variable which are religious belief, family or friends influence and economic factors have positive significant relationship with dependent variable which is Muslim customer preferences towards Islamic Banks.