COM362: Marketing communication / Faculty of Communication and Media Studies

The Principles of Marketing course is compulsory for all Communication and Media Studies students. This is an introductory course to marketing. Students will study the basic aspects and concepts, major approaches, and theories and practices of marketing. Students are also expected to develop and exp...

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Bibliographic Details
Main Author: UiTM, Faculty of Communication and Media Studies
Format: Teaching Resource
Language:English
Published: 2018
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/91088/1/91088.pdf
https://ir.uitm.edu.my/id/eprint/91088/
https://aims.uitm.edu.my
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