COM362: Marketing communication / Faculty of Communication and Media Studies
The Principles of Marketing course is compulsory for all Communication and Media Studies students. This is an introductory course to marketing. Students will study the basic aspects and concepts, major approaches, and theories and practices of marketing. Students are also expected to develop and exp...
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| Format: | Teaching Resource |
| Language: | English |
| Published: |
2018
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| Online Access: | https://ir.uitm.edu.my/id/eprint/91088/1/91088.pdf https://ir.uitm.edu.my/id/eprint/91088/ https://aims.uitm.edu.my |
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