CMP532: Planning for communication professionals / Faculty of Communication and Media Studies
This course offers students an understanding of integrated communication planning in the organisation. It acknowledges a trend toward a cross-functional approach to planning, which integrates public relations, integrated marketing communications and persuasive strategies. The stages of a project’s c...
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| Format: | Teaching Resource |
| Language: | English |
| Published: |
2022
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| Online Access: | https://ir.uitm.edu.my/id/eprint/91124/1/91124.pdf https://ir.uitm.edu.my/id/eprint/91124/ https://aims.uitm.edu.my |
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