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COM362: Marketing communication / Faculty of Communication and Media Studies

The Principles of Marketing course is compulsory for all Communication and Media Studies students. This is an introductory course to marketing. Students will study the basic aspects and concepts, major approaches, and theories and practices of marketing. Students are also expected to develop and exp...

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Main Author: UiTM, Faculty of Communication and Media Studies
Format: Teaching Resource
Language:English
Published: 2018
Subjects:
Curriculum
Universiti Teknologi MARA
Online Access:https://ir.uitm.edu.my/id/eprint/91088/1/91088.pdf
https://ir.uitm.edu.my/id/eprint/91088/
https://aims.uitm.edu.my
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id my.uitm.ir.91088
record_format eprints
spelling my.uitm.ir.910882024-05-14T01:22:50Z https://ir.uitm.edu.my/id/eprint/91088/ COM362: Marketing communication / Faculty of Communication and Media Studies UiTM, Faculty of Communication and Media Studies Curriculum Universiti Teknologi MARA The Principles of Marketing course is compulsory for all Communication and Media Studies students. This is an introductory course to marketing. Students will study the basic aspects and concepts, major approaches, and theories and practices of marketing. Students are also expected to develop and explain the proper product development process in marketing plan which offers a broad overview of the entire organization’s mission, objectives, strategy, and resource allocation at the end of course. 2018 Teaching Resource NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/91088/1/91088.pdf COM362: Marketing communication / Faculty of Communication and Media Studies. (2018) [Teaching Resource] (Unpublished) https://aims.uitm.edu.my
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Curriculum
Universiti Teknologi MARA
spellingShingle Curriculum
Universiti Teknologi MARA
UiTM, Faculty of Communication and Media Studies
COM362: Marketing communication / Faculty of Communication and Media Studies
description The Principles of Marketing course is compulsory for all Communication and Media Studies students. This is an introductory course to marketing. Students will study the basic aspects and concepts, major approaches, and theories and practices of marketing. Students are also expected to develop and explain the proper product development process in marketing plan which offers a broad overview of the entire organization’s mission, objectives, strategy, and resource allocation at the end of course.
format Teaching Resource
author UiTM, Faculty of Communication and Media Studies
author_facet UiTM, Faculty of Communication and Media Studies
author_sort UiTM, Faculty of Communication and Media Studies
title COM362: Marketing communication / Faculty of Communication and Media Studies
title_short COM362: Marketing communication / Faculty of Communication and Media Studies
title_full COM362: Marketing communication / Faculty of Communication and Media Studies
title_fullStr COM362: Marketing communication / Faculty of Communication and Media Studies
title_full_unstemmed COM362: Marketing communication / Faculty of Communication and Media Studies
title_sort com362: marketing communication / faculty of communication and media studies
publishDate 2018
url https://ir.uitm.edu.my/id/eprint/91088/1/91088.pdf
https://ir.uitm.edu.my/id/eprint/91088/
https://aims.uitm.edu.my
_version_ 1800100561778900992
score 13.160551

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