The application of marketing activity in facebook influence the brand equity case study in Drego Import / Mohd Azrin Nanang

• 主要作者: Nanang, Mohd Azrin
• 格式: Student Project
• 語言: English
• 出版: 2017
• 主題: Social aspects. Social marketing; Marketing; Telemarketing. Internet marketing
• 在線閱讀: https://ir.uitm.edu.my/id/eprint/89891/1/89891.pdf; https://ir.uitm.edu.my/id/eprint/89891/

This study was conducted to determine how Facebook can be used to influence the brand equity of the product. 100 respondents were asked to answer the questionnaire which distributed online on the Facebook page of Drego Imports. This study enable company to determine how Facebook can be used to enhan...