The preference towards traditional marketing or digital marketing as a communication marketing tools amongst Broadcasting Degree students in UiTM Rembau / Nurul Maishahirah Hashim

• Main Author: Hashim, Nurul Maishahirah
• Format: Student Project
• Language: English
• Published: 2018
• Subjects: Statistical data; Marketing; Telemarketing. Internet marketing
• Online Access: https://ir.uitm.edu.my/id/eprint/77829/1/77829.pdf; https://ir.uitm.edu.my/id/eprint/77829/

This research aims to see the preference towards the marketing dichotomy between traditional and non-traditional marketing as a communication marketing tool. Marketing has traditionally been promoted through advertisements and campaigns, it is evident that the dawn of the social media age is changin...