Consumers online purchase intention in cosmetic product among female online shoppers: a case study of Giffarine Company / Nurul Waheda Mat Nizan

• Main Author: Mat Nizan, Nurul Waheda
• Format: Student Project
• Language: English
• Published: 2017
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Electronic commerce
• Online Access: https://ir.uitm.edu.my/id/eprint/89743/1/89743.pdf; https://ir.uitm.edu.my/id/eprint/89743/

E-commerce is an evolving market; the number of retailers and the growth in online shopping has built up a competitive market. It is therefore essential for companies to continuously develop their online activity to remain and attract new customers. To do so, companies need to create value for the c...