Embracing hospitality innovation in the Faculty of Hotel and Tourism Management Universiti Teknologi MARA Pulau Pinang / Mohamad Azli Razali ... [et al.]

• Main Authors: Razali, Mohamad Azli, Abd Rahman, Rabiatul Adawiyah, Zainol, Noorliza, Din, Norrina, Anuar, Azyyati
• Format: Article
• Language: English
• Published: Office of the Deputy Vice-Chancellor (Research & Innovation) 2023
• Subjects: Technological innovations; Hospitality industry. Hotels, clubs, restaurants, etc. Food service
• Online Access: https://ir.uitm.edu.my/id/eprint/87488/1/87488.pdf; https://ir.uitm.edu.my/id/eprint/87488/

The hospitality industry in Malaysia is a significant contributor to the country’s economy, with an increasing number of tourists visiting the country each year. However, the industry is facing many challenges in the current era of rapid technological advancement and changing consumer behavior. As a...