Measuring customers satisfaction: a case study at Bintulu Development Authority (BDA)/ Abg Mohd Tahir Abg Masagus

• Main Author: Abg Masagus, Abg Mohd Tahir
• Format: Student Project
• Language: English
• Published: 2006
• Subjects: H Social Sciences (General); Research
• Online Access: https://ir.uitm.edu.my/id/eprint/86647/1/86647.pdf; https://ir.uitm.edu.my/id/eprint/86647/

Determining customer satisfaction is fundamental to effective delivery of services in the Public Sector. Successfully being able to judge customers’ satisfaction levels and to apply that knowledge potentially gives an advantage over competitors or other organisations. Given a vital role of customers...