The influence of 4Ps, marketing mix towards customer satisfaction: a case study of Pasar Bergerak 1 Malaysia in rural area / Nur Syafiqah Musa

• Main Author: Musa, Nur Syafiqah
• Format: Student Project
• Language: English
• Published: 2016
• Subjects: Marketing; Consumer satisfaction
• Online Access: https://ir.uitm.edu.my/id/eprint/85769/1/85769.pdf; https://ir.uitm.edu.my/id/eprint/85769/

Pasar Bergerak 1Malaysia is a new marketing channel that has been introduced by Federal Agriculture Marketing Association (FAMA). One of the rising issues from Pasar Bergerak 1Malaysia is their sales is not achieved FAMA goals. Recent observation has been done to know in depth about the issue relate...