4P’s marketing strategy affecting customer’s purchase intentions towards Maxis / Siti Zaharah Salleh

• Main Author: Salleh, Siti Zaharah
• Format: Student Project
• Language: English
• Published: 2009
• Subjects: Marketing research. Marketing research companies. Sales forecasting; Consumer satisfaction; Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/31393/1/31393.pdf; http://ir.uitm.edu.my/id/eprint/31393/

The purpose of this study was to assist Maxis Communications in determining their services marketing mix. It is to identify the current strategies that have been practiced by Maxis Communications in term of the 4P’s. The research is also focusing on the perception of the customers towards the strate...