Evaluation of retail service quality: a study of H&L Supermarket in Taman Malihah, Kuching / Linda Dana

• 第一著者: Dana, Linda
• フォーマット: Student Project
• 言語: English
• 出版事項: 2011
• 主題: Consumer satisfaction; Customer services. Customer relations
• オンライン･アクセス: https://ir.uitm.edu.my/id/eprint/82895/1/82895.pdf; https://ir.uitm.edu.my/id/eprint/82895/

This study aims to evaluate the retail service quality for H&L Supermarket. The study is also set out to determine what influence the customer to shop at H&L Supermarket. A Theoretical framework was adapted from Dabholkar et. al (1996). A survey of 200 respondents was conducted in supermarke...