The study of consumer’s behavior and perception in purchasing rice: case at Jitra, Kedah / Siti Nur Aimi Ahmad

• Main Author: Ahmad, Siti Nur Aimi
• Format: Student Project
• Language: English
• Published: Faculty of Plantation and Agrotechnology 2018
• Subjects: Perception; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: http://ir.uitm.edu.my/id/eprint/22880/1/22880.pdf; http://ir.uitm.edu.my/id/eprint/22880/

This research had been conducted to study the factors that affect consumer’s decision in purchasing rice at Jitra, Kedah. Survey questionnaire had been used to gather inputs and feedbacks from 382 identified respondents from mall interception method. The result from the study shows that both factor...