Acceptance level towards block buster deals product by Telekom Malaysia / Leorna Joanne L.N Tinun

• Main Author: L.N Tinun, Leorna Joanne
• Format: Student Project
• Language: English
• Published: 2011
• Subjects: Perception; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/79610/1/79610.pdf; https://ir.uitm.edu.my/id/eprint/79610/

The issue of this study is to identify the acceptance level towards Block Buster Deals product by Telekom Malaysia Berhad. Nowadays, Telekom Malaysia has to compete with other telecommunication services provider in the market such as Celcom, Digi and Maxis. In order to compete with the other competi...