Factors influencing customers repurchase intentions (loyalty) towards caterpillar's product / Freda Fairuza Mohadalah

• Main Author: Mohadalah, Freda Fairuza
• Format: Student Project
• Language: English
• Published: 2010
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: https://ir.uitm.edu.my/id/eprint/79575/1/79575.pdf; https://ir.uitm.edu.my/id/eprint/79575/

The issue of customers' loyalty is very crucial in today's businesses. They are believed to be the heart for every success of generating businesses nowadays. Thus, researcher has conducted a study by taking the sample population from the industrial customers of Sime Darby Industrial Sdn. B...