Factors influencing customers repurchase intentions (loyalty) towards caterpillar's product / Freda Fairuza Mohadalah

The issue of customers' loyalty is very crucial in today's businesses. They are believed to be the heart for every success of generating businesses nowadays. Thus, researcher has conducted a study by taking the sample population from the industrial customers of Sime Darby Industrial Sdn. B...

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Bibliographic Details
Main Author: Mohadalah, Freda Fairuza
Format: Student Project
Language:English
Published: 2010
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/79575/1/79575.pdf
https://ir.uitm.edu.my/id/eprint/79575/
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