Consumer's perception and acceptance towards Facebook advertising / Joanna Badong Gilbert

Understanding consumer’s attitudes toward advertising has always been one of the goals of advertisers. Advertisements that are successful in delivering its messages to its audiences can help to promote and build awareness on the company’s offerings. With the rapid development of information technolo...

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Bibliographic Details
Main Author: Gilbert, Joanna Badong
Format: Student Project
Language:English
Published: 2015
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/78965/1/78965.pdf
https://ir.uitm.edu.my/id/eprint/78965/
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