Consumer's perception and acceptance towards Facebook advertising / Joanna Badong Gilbert

• Main Author: Gilbert, Joanna Badong
• Format: Student Project
• Language: English
• Published: 2015
• Subjects: Advertising; Facebook
• Online Access: https://ir.uitm.edu.my/id/eprint/78965/1/78965.pdf; https://ir.uitm.edu.my/id/eprint/78965/

Understanding consumer’s attitudes toward advertising has always been one of the goals of advertisers. Advertisements that are successful in delivering its messages to its audiences can help to promote and build awareness on the company’s offerings. With the rapid development of information technolo...