Critical service encounters in UiTMCS: an exploratory investigation from students’ perspective using Critical Incident Technique (CIT) / Voon Boo Ho , Patricia Jussem and Firdaus Abdullah

This exploratory study on the critical service encounters in UiTMCS was conducted to better understand the nature, causes and consequences of the University’s students’ favourable and unfavourable service encounters. The various underlying service evaluation criteria and service quality dimensions w...

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Bibliographic Details
Main Authors: Voon, Boo Ho, Jussem, Patricia, Abdullah, Firdaus
Format: Research Reports
Language:English
Published: 2002
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/77914/1/77914.pdf
https://ir.uitm.edu.my/id/eprint/77914/
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