A study on the potential customer's awareness towards tour package offered by Perpel Travel and Tours Sdn. Bhd. Kota Bharu Branch / Kamilah Baharuddin

• Main Author: Baharuddin, Kamilah
• Format: Thesis
• Language: English
• Published: 2000
• Subjects: HE Transportation and Communications; Marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Advertising
• Online Access: https://ir.uitm.edu.my/id/eprint/76796/1/76796.pdf; https://ir.uitm.edu.my/id/eprint/76796/

Advertising plays an important role in promoting product or services that the company offers. Advertising is responsible to create awareness of the company's services, then attract customer, increase the likelihood of keeping customers, and developing their loyalty. Planning an effective adver...