Determinant of customers' switching behavior toward Bank Rakyat Ayer Keroh / Nurdiana Mohamad

• Main Author: Mohamad, Nurdiana Mohamad
• Format: Student Project
• Language: English
• Published: 2015
• Subjects: HF Commerce; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/76266/1/76266.pdf; https://ir.uitm.edu.my/id/eprint/76266/

This study is aimed to investigate the relationship and factors that influence customer switching behavior towards customer at Bank Rakyat Ayer Keroh, Melaka. Data collection is done by using questionnaire and involves 180 selected respondents for this study. The methods used in this study are relia...