Developing and validating a student-perceived market orientation scale in higher education / Voon Boo Ho, Nagarajah Lee & Firdaus Abdullah

• Main Authors: Ho, Voon Boo, Lee, Nagarajah, Abdullah, Firdaus
• Format: Research Reports
• Language: English
• Published: 2006
• Subjects: H Social Sciences (General); HF Commerce; Marketing; Research
• Online Access: https://ir.uitm.edu.my/id/eprint/76209/1/76209.pdf; https://ir.uitm.edu.my/id/eprint/76209/

Empirical research findings worldwide have shown that market orientation has its strategic importance for organizational excellence and competitiveness. Undoubtedly, developing a market-oriented organization for competitive success, though not easy, is deemed necessary. Besides, the voices of custom...