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Developing and validating a student-perceived market orientation scale in higher education / Voon Boo Ho, Nagarajah Lee & Firdaus Abdullah

Empirical research findings worldwide have shown that market orientation has its strategic importance for organizational excellence and competitiveness. Undoubtedly, developing a market-oriented organization for competitive success, though not easy, is deemed necessary. Besides, the voices of custom...

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Main Authors: Ho, Voon Boo, Lee, Nagarajah, Abdullah, Firdaus
Format: Research Reports
Language:English
Published: 2006
Subjects:
H Social Sciences (General)
HF Commerce
Marketing
Research
Online Access:https://ir.uitm.edu.my/id/eprint/76209/1/76209.pdf
https://ir.uitm.edu.my/id/eprint/76209/
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record_format eprints
spelling my.uitm.ir.762092023-04-06T08:48:50Z https://ir.uitm.edu.my/id/eprint/76209/ Developing and validating a student-perceived market orientation scale in higher education / Voon Boo Ho, Nagarajah Lee & Firdaus Abdullah Ho, Voon Boo Lee, Nagarajah Abdullah, Firdaus H Social Sciences (General) HF Commerce Marketing Research Empirical research findings worldwide have shown that market orientation has its strategic importance for organizational excellence and competitiveness. Undoubtedly, developing a market-oriented organization for competitive success, though not easy, is deemed necessary. Besides, the voices of customer need to be taken into consideration to avoid market offering mismatch. Market orientation is crucial for the institutions of higher learning so as to produce graduates who are learned, competent and marketable. 2006-12 Research Reports NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/76209/1/76209.pdf Developing and validating a student-perceived market orientation scale in higher education / Voon Boo Ho, Nagarajah Lee & Firdaus Abdullah. (2006) [Research Reports] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic H Social Sciences (General)
HF Commerce
Marketing
Research
spellingShingle H Social Sciences (General)
HF Commerce
Marketing
Research
Ho, Voon Boo
Lee, Nagarajah
Abdullah, Firdaus
Developing and validating a student-perceived market orientation scale in higher education / Voon Boo Ho, Nagarajah Lee & Firdaus Abdullah
description Empirical research findings worldwide have shown that market orientation has its strategic importance for organizational excellence and competitiveness. Undoubtedly, developing a market-oriented organization for competitive success, though not easy, is deemed necessary. Besides, the voices of customer need to be taken into consideration to avoid market offering mismatch. Market orientation is crucial for the institutions of higher learning so as to produce graduates who are learned, competent and marketable.
format Research Reports
author Ho, Voon Boo
Lee, Nagarajah
Abdullah, Firdaus
author_facet Ho, Voon Boo
Lee, Nagarajah
Abdullah, Firdaus
author_sort Ho, Voon Boo
title Developing and validating a student-perceived market orientation scale in higher education / Voon Boo Ho, Nagarajah Lee & Firdaus Abdullah
title_short Developing and validating a student-perceived market orientation scale in higher education / Voon Boo Ho, Nagarajah Lee & Firdaus Abdullah
title_full Developing and validating a student-perceived market orientation scale in higher education / Voon Boo Ho, Nagarajah Lee & Firdaus Abdullah
title_fullStr Developing and validating a student-perceived market orientation scale in higher education / Voon Boo Ho, Nagarajah Lee & Firdaus Abdullah
title_full_unstemmed Developing and validating a student-perceived market orientation scale in higher education / Voon Boo Ho, Nagarajah Lee & Firdaus Abdullah
title_sort developing and validating a student-perceived market orientation scale in higher education / voon boo ho, nagarajah lee & firdaus abdullah
publishDate 2006
url https://ir.uitm.edu.my/id/eprint/76209/1/76209.pdf
https://ir.uitm.edu.my/id/eprint/76209/
_version_ 1762841160452145152
score 13.211869

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