Factors that contribute consumers adoption on online shopping : a case of Inno Travel & Tour Services Sdn. Bhd. / Xavier Francis

• Main Author: Francis, Xavier
• Format: Student Project
• Language: English
• Published: 2013
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/75917/1/75917.pdf; https://ir.uitm.edu.my/id/eprint/75917/

Online shopping has been widely used by online marketers to distribute their product and service digitally to their customer, however it is hard for them to encourage and convince customer to make purchases from Internet. This research focuses on to identify the factors that can contribute consumers...