Factor contributing to customer’s airline selection at Suka Jaya Travel and Tours Sdn. Bhd (SJTT) / Noor Ashikin Ramlle

• Main Author: Ramlle, Noor Ashikin
• Format: Student Project
• Language: English
• Published: 2017
• Subjects: H Social Sciences (General); HF Commerce; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Malaysia; Consumer satisfaction; Research; Statistical methods
• Online Access: https://ir.uitm.edu.my/id/eprint/62179/1/62179.pdf; https://ir.uitm.edu.my/id/eprint/62179/

Aviation sector has become one of the most popular sectors for transportation either for domestic or overseas travelling. The purposed of this study is to explore the precedence factors that influence customer’s airline selection. The target population is people who came to Suka Jaya Travel and Tour...