A study on franchising : key reasons / factors why Bumiputera entrepreneurs lack interest in franchising business in Kota Kinabalu / Tony Insiong

The franchising business model has since come of age in Malaysia. Nowadays it has not only gained popularity but as one of the preferred ways of doing business grow stronger everyday. There is a great opportunity for the entrepreneurs, particularly the bumiputera entrepreneurs in Kota Kinabalu, to t...

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Bibliographic Details
Main Author: Insiong, Tony
Format: Student Project
Language:English
Published: 2009
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/75888/1/75888.pdf
https://ir.uitm.edu.my/id/eprint/75888/
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