The effectiveness of promotional strategy done by Tabung Haji Bandar Jengka / Azlina Daharudin

• Main Author: Daharudin, Azlina
• Format: Thesis
• Language: English
• Published: 2000
• Subjects: Marketing; Banking; General works. Financial institutions
• Online Access: https://ir.uitm.edu.my/id/eprint/75767/1/75767.pdf; https://ir.uitm.edu.my/id/eprint/75767/

Increasing number of financial institution that offers Islamic products give direct competition to Tabung Haji. So, Tabung Haji has done a lot of promotion activities to attract more customers. Most of financial institution use variety types of promotion either through mass media, electronics device...