The effectiveness of promotional strategy done by Tabung Haji Bandar Jengka / Azlina Daharudin

• Main Author: Daharudin, Azlina
• Format: Thesis
• Language: English
• Published: 2000
• Subjects: Marketing; Banking; General works. Financial institutions
• Online Access: https://ir.uitm.edu.my/id/eprint/75767/1/75767.pdf; https://ir.uitm.edu.my/id/eprint/75767/

Increasing number of financial institution that offers Islamic products give direct competition to Tabung Haji. So, Tabung Haji has done a lot of promotion activities to attract more customers. Most of financial institution use variety types of promotion either through mass media, electronics devices and also Internet. Nowadays, most of the institutions have its own website that give opportunity to their customer to access latest issues about the institution (new products or services). Even though Tabung Haji provide saving and withdrawal services, they do not similar to the other financial institution. Tabung Haji is the one and only of government institution that provide Hajj registration services to their customer. Until now they have try to serve the best services to hajj pilgrims. So, to expand its operation widely, one of the branches that are Tabung Haji Bandar Jengka was established on 1st September 1990. The opening of this branch show that Tabung Haji concern about its customer need and want, and also to make haj registration more effective and easier.