The effectiveness of promotional strategy done by Tabung Haji Bandar Jengka / Azlina Daharudin

Increasing number of financial institution that offers Islamic products give direct competition to Tabung Haji. So, Tabung Haji has done a lot of promotion activities to attract more customers. Most of financial institution use variety types of promotion either through mass media, electronics device...

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Bibliographic Details
Main Author: Daharudin, Azlina
Format: Thesis
Language:English
Published: 2000
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/75767/1/75767.pdf
https://ir.uitm.edu.my/id/eprint/75767/
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