The study on listeners satisfaction towards the segments offered by Radio Malaysia Kelantan / Sarimah Ramli

• Main Author: Ramli, Sarimah
• Format: Thesis
• Language: English
• Published: 2000
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Radio
• Online Access: https://ir.uitm.edu.my/id/eprint/75457/1/75457.pdf; https://ir.uitm.edu.my/id/eprint/75457/

The main objective to this research is to identify the listeners' satisfaction towards the segments offered by Radio Malaysia Kelantan. This research is focus in Kota Bharu, Machang, Pasir Mas and Pasir Puteh. Radio Malaysia Kelantan offers various types of segments such as Kelantan Kita, Mesra Segar RMK, Apa Khabar Orang Kampung , Selekta RMK and Warna -Warna RMK. Through this research, focus on listeners satisfaction towards these segments, the researcher would like to determine whether the listeners satisfied or not with the current program in Radio Malaysia Kelantan. This research also focuses on other radio Station Manis FM as main competitors to Radio Malaysia Kelantan. For this purpose, 50 respondents were selected throughout these area (Kota Bharu, Machang, Pasir Puteh and Pasir Mas) The questionnaires are distributed randomly whether the respondents are male or female. Data gathered are analyzed by using SPSS Program by indicting frequency method and cross tabulation. From the analysis, I found that those respondents are satisfied with the segments in RMK that comprised 60 % of them but RMK itself should not ignore the dissatisfied listeners because majority of them tunes Manis FM. Generally, we can say that the listeners are satisfied with RMK, however, it is pleasure if RMK is willing to evaluate the suggestions from the listeners and recommendation from the researcher