The study on listeners satisfaction towards the segments offered by Radio Malaysia Kelantan / Sarimah Ramli

• Main Author: Ramli, Sarimah
• Format: Thesis
• Language: English
• Published: 2000
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Radio
• Online Access: https://ir.uitm.edu.my/id/eprint/75457/1/75457.pdf; https://ir.uitm.edu.my/id/eprint/75457/

The main objective to this research is to identify the listeners' satisfaction towards the segments offered by Radio Malaysia Kelantan. This research is focus in Kota Bharu, Machang, Pasir Mas and Pasir Puteh. Radio Malaysia Kelantan offers various types of segments such as Kelantan Kita, Mesra...