Identifying the dimensions of customer preference on terrace house design in Johor Bahru, Johor / Nurmaizatul Bareerah Mohd Rohi

• Main Author: Mohd Rohi, Nurmaizatul Bareerah
• Format: Student Project
• Language: English
• Published: 2015
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Housing
• Online Access: https://ir.uitm.edu.my/id/eprint/72952/1/72952.pdf; https://ir.uitm.edu.my/id/eprint/72952/

Purpose - The purpose of this paper is to identify the dimensions of customer preference on terrace hi use design in Johor Bahru, Johor. Methodology/Approach - A total of 201 respondents from Bandar Baru UDA and Taman Perling, Johor Bahru had participated through convenient sampling technique in answering the questionnaire. Findings - Most of respondents are female, the age is between 31-40 years old. The Correlation analysis shows there is very weak and negative relationship between the independent variables and dependent variable. Reliability analysis shows the strength of questionnaire is from good to very excellent. Regression analysis shows that quality has positive relationship with the customer preference compared to the other four variables. For the recommendation, there are some recommendations and suggestions to improve the terrace house design in Johor Bahru, Johor, for example, the facilities and amenities provided by developers need to be more user and eco- friendly.