Factor that influence customer's decision to purchase houses at Bandar Uda Utama, Johor Bahru, Johor / Murnizah Zainal

• Main Author: Zainal, Murnizah
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2006
• Subjects: Decision making; Housing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: http://ir.uitm.edu.my/id/eprint/22351/1/PPb_MURNIZAH%20ZAINAL%20M%20BM%2006_5.pdf; http://ir.uitm.edu.my/id/eprint/22351/

This research was conducted for the purposed of finding the "Factor that Influence Customer's Decision to Purchase Houses at Bandar UDA Utama, Johor Bahru, Johor". The main objective of this research was to determine the factors that influence customer's decision making toward pu...