Applied business projects (MBA 795): why sales of Proton declined / Maria Kamarulzaman, Khairulaniza Khairuddin and Nor Hamimah Hamidun
The Malaysian automotive industry and car market had grown to a stage where it had gained recognition and the participation of principals directly from Germany, Japan and the United States. With the entry of more renowned foreign-made cars into the Malaysian market, automotive companies need to prom...
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| Main Authors: | , , |
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| Format: | Student Project |
| Language: | English |
| Published: |
2006
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/72486/1/72486.pdf https://ir.uitm.edu.my/id/eprint/72486/ |
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