Applied business projects (MBA 795): why sales of Proton declined / Maria Kamarulzaman, Khairulaniza Khairuddin and Nor Hamimah Hamidun

The Malaysian automotive industry and car market had grown to a stage where it had gained recognition and the participation of principals directly from Germany, Japan and the United States. With the entry of more renowned foreign-made cars into the Malaysian market, automotive companies need to prom...

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Bibliographic Details
Main Authors: Kamarulzaman, Maria, Khairuddin, Khairulaniza, Hamidun, Nor Hamimah
Format: Student Project
Language:English
Published: 2006
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/72486/1/72486.pdf
https://ir.uitm.edu.my/id/eprint/72486/
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