HTH795: Hospitality Market Analysis / Faculty of Hotel and Tourism Management

This subject blends the study of strategic marketing management and market analysis. Students will be exposed on the importance of appropriate marketing system, understand the environment and competitions.

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Bibliographic Details
Main Author: UiTM, Faculty of Hotel and Tourism Management
Format: Teaching Resource
Language:English
Published: 2023
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/99249/1/99249.pdf
https://ir.uitm.edu.my/id/eprint/99249/
https://aims.uitm.edu.my/
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