Green marketing : consumer's purchase intention of environmental friendly product / Annypriscillia Aliamis

• Main Author: Aliamis, Annypriscillia
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: H Social Sciences (General); Business ethics; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/72074/1/72074.pdf; https://ir.uitm.edu.my/id/eprint/72074/

This study examined purchase intention of environment-friendly product by investigating the interrelationships between the consumers' environment responsibility feeling, values, knowledge toward environment-friendly product. The results showed that, consumers' environment responsibility fe...