Discovering customer readiness from normal conventional banking services to internet banking services in Kota Kinabalu Sabah / Noorhamisah Amirsah

• Main Author: Amirsah, Noorhamisah
• Format: Student Project
• Language: English
• Published: 2012
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Computer networks. Electronic information resources . Including the Internet; Home banking services
• Online Access: https://ir.uitm.edu.my/id/eprint/72065/1/72065.pdf; https://ir.uitm.edu.my/id/eprint/72065/

Internet has been introduced to people and it has change their lifestyle in communicate while do the business. Most of companies have applying this service to help in increase their services performance. It has change the way to delivered information and transaction of the business while make customers more convenience and easier rather than conventional services. Although the internet has benefits for people, it cannot be success without their acceptance and readiness to use it. The discussion of the customer acceptance and readiness of the internet banking help the researcher to be more understanding on their attitude and behaviour towards this technology. Theory of reason action (TRA) and technology acceptance model (TAM) are influence the acceptance of people towards the new changes of technology and their readiness towards the service. According to the previous research, acceptance is more influence on people attitude to change their behaviours, while the readiness is more to the desire to try and continue the services or not. In this study, the survey used non-probability convenience sampling method and expected 200 respondents as sample that represents area of Kota Kinabalu Sabah toward internet banking services. Keywords: Internet banking, Theory of Reason Action (TRA), Technology Acceptance (TAM), Customer Readiness