Factor that contributes in consumer selection toward non-food halal products among IPTA students : the case of Universiti Teknologi MARA, Sabah / Mohd Alfielan Ruslan

• Main Author: Ruslan, Mohd Alfielan
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: Branding (Marketing); Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/72043/1/72043.pdf; https://ir.uitm.edu.my/id/eprint/72043/

This study was conducted to get a clear picture on the factors that contribute in consumer selection towards non-food halal products among IPTA students. By identifying the factors, the researcher may able to analyze the factors contributes in consumer selection towards non-food halal products. Apar...